-40%
2002 BMW MINI A Collection of MINI-Inspired Cartoons, Unscented Air Freshener
$ 10.56
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Description
You're bidding on two advertisements from BMW MINI COOPER Let's Motor Campaign, MarketingItem #1:
This ad insert is a small 13 page booklet of cartoons from the artists of
The New Yorker
. From the inside cover:
We here at MINI asked a handful of our favorite cartoonists to put their unique spin on the new MINI Cooper and MINI Cooper S. They drew. They drew some more. And when they were all finished, we picked the 13 best cartoons and made this little booklet. A gift of laughter from one fellow motorer to another. Enjoy.
The booklet can be found in the June 17 & 24, 2002 issue of
The New Yorker
(between pages 64 & 65).
https://libraryofmotoring.info/2010/11/18/collectible-of-the-day-a-collection-of-mini-inspired-cartoons/
Item #2:
In mid-2002 came this clever ad from MINI USA. The ad insert contained an air freshener (unscented) complete with packaging. The text on the back reads:
LET’S ENJOY THE SMELL OF OUR CAR.
Let’s breathe life. Let’s inhale sweat and leather and denim and coffee and melted cherry gumdrops stuck to the center console. Let’s fill the cockpit with music to our noses. Let’s not cover up experiences with a manufactured scent of pine or synthetic vanilla. Let’s not hide who we are or what we’ve done. Let’s hang stuff from our rear view mirror just because it’s fun to hang stuff from our rear view mirror. LET’S MOTOR.
™
The ad can be found in
Esquire
, Vol. 138, No. 1., July 2002, between pages 72 & 73.
https://libraryofmotoring.info/2010/03/19/collectible-of-the-day-air-freshener-ad/